When you build a website, and Google is going to index it, it will look at what is called meta-tags. These are going to consist of a description and keywords related to the website you have built. The combination of both the description and keywords is referred to as metadata. Google does not simply use these tags to assess where the website should be ranked. Of course, they have taken things up a notch by introducing the many Google updates. In particular, the Google Panda update really eliminated the possibility of creating websites that were thin. Solid data needs to be found throughout the website, but the meta-tags provide a cursory overview of what the Google spiders will experience once your entire site has been crawled.
The Main Purpose Of Google Meta Data
If you have ever read a newspaper article, or one in a magazine, it is likely that you have skimmed through the article. Very few people read entire articles. They will start with the headline, look at the sub headlines, and will often go directly to the final paragraph. Metadata is very similar to headlines and sub headlines. When the Google bots are able to see your meta-description, and then your meta-tags or keywords, they get the general gist of what the website is about. If those are in place, that can actually help you rank your website for specific keywords if they are included in that metadata. Subsequent to looking at this metadata, this will then help conform the way that the Google bots analyze your site. From that base perspective of wanting to rank for one or more keywords in your meta-tags, and based on your meta-description, they will apply their analysis of your entire site to what the metadata has provided for them.
How To Improve Your Potential For Top Listings
To summarize the previous point, metadata is designed to help you rank for specific keyword phrases. That’s why you have it in there. However, you can improve your chances of getting to the top of the search listings by adding additional keyword phrases to the content of your website. This is often referred to as LSI technology. Officially called latent semantic indexing, these are related keywords, ones that you will often find in any type of content where specific targeted keywords are found. If you can add these LSI keywords throughout your content, this will improve your chances of getting into top positions. There are several services, both free and paid, that can give you these types of keywords within seconds. All of this works in conjunction with that metadata that Google is looking for as they index your main website, as well as every page and post.
Now that you know what Google meta data means, and how it applies to ranking your website online, you should be ready to start improving upon your meta-tags and meta-description. By sprinkling in LSI keywords, you are also improving your chances of obtaining top positions. By having this information for the Google bots ready, you will start to see improvements in your website’s ranking online.