Getting a Google Maps listing can help their search users find your business online. Moreover, they won’t find solely your website, but the actual name of your business pinned on the map, together with contact details, opening hours, and any other information you may want to share on your Google My Business account. Being there for your potential customers can help your business in many ways. Before we take a closer look into the reasons why you should get a Google Maps listing, let’s see what you need to do to put your company on the map.
In order to get listed on Google Maps, you need to open a Google My Business account. Google offers this free services to businesses that aim to increase their local exposure without spending a fortune on advertising. Whenever someone performs a local search for your type of products or services, Google will include the name of your business among other local search results, together with a pin that will reveal its physical location on the map. This will enable users to see at a glance which businesses would be the most convenient, so that they can find what they need much faster and without any additional hassle.
If your business has been around for a while, you may discover that it already has an associated Google My Business account. In this case, you don’t need to submit an application for a new account, but rather claim your business listing. As soon as you become the legit owner and manager of this account, you should start optimizing this listing, in order to make it more relevant for the most important keywords in your industry or niche. Like this, you’ll increase the chances to get listed for a wider array of search keywords, thus attracting more traffic to your business page. Most of these people will be already searching for things you have to offer, so you can consider them as high-quality, qualified leads. As this is the best converting web traffic you could possible get, it comes without saying that you should take advantage of this opportunity as soon as you can. If you overlook it, you do nothing else but leaving money on the table.
The simple fact that the name of your business pops up on a map for its most relevant local searches will help creating awareness for your brand. Building brand awareness is a long-term and cumbersome endeavor, so you should use all the tools that are available. The more people can see your name up there, on the map, the more chances that someone will recall it whenever they will need the products or services you offer. They may even share this information with their peers, so you may be able to get even more leads and more customers without spending one single dime.
These are the main benefits of putting your business on Google’s maps. Millions of people are using these maps every day to search for local companies, so make sure yours will be there for them!