Getting a Google Maps listing can help their search users find your business online. Moreover, they won’t find solely your website, but the actual name of your business pinned on the map, together with contact details, opening hours, and any other information you may want to share on your Google My Business account. Being there for your potential customers can help your business in many ways. Before we take a closer look into the reasons why you should get a Google Maps listing, let’s see what you need to do to put your company on the map.
In order to get listed on Google Maps, you need to open a Google My Business account. Google offers this free services to businesses that aim to increase their local exposure without spending a fortune on advertising. Whenever someone performs a local search for your type of products or services, Google will include the name of your business among other local search results, together with a pin that will reveal its physical location on the map. This will enable users to see at a glance which businesses would be the most convenient, so that they can find what they need much faster and without any additional hassle.
If your business has been around for a while, you may discover that it already has an associated Google My Business account. In this case, you don’t need to submit an application for a new account, but rather claim your business listing. As soon as you become the legit owner and manager of this account, you should start optimizing this listing, in order to make it more relevant for the most important keywords in your industry or niche. Like this, you’ll increase the chances to get listed for a wider array of search keywords, thus attracting more traffic to your business page. Most of these people will be already searching for things you have to offer, so you can consider them as high-quality, qualified leads. As this is the best converting web traffic you could possible get, it comes without saying that you should take advantage of this opportunity as soon as you can. If you overlook it, you do nothing else but leaving money on the table.
The simple fact that the name of your business pops up on a map for its most relevant local searches will help creating awareness for your brand. Building brand awareness is a long-term and cumbersome endeavor, so you should use all the tools that are available. The more people can see your name up there, on the map, the more chances that someone will recall it whenever they will need the products or services you offer. They may even share this information with their peers, so you may be able to get even more leads and more customers without spending one single dime.
These are the main benefits of putting your business on Google’s maps. Millions of people are using these maps every day to search for local companies, so make sure yours will be there for them!
When you build a website, and Google is going to index it, it will look at what is called meta-tags. These are going to consist of a description and keywords related to the website you have built. The combination of both the description and keywords is referred to as metadata. Google does not simply use these tags to assess where the website should be ranked. Of course, they have taken things up a notch by introducing the many Google updates. In particular, the Google Panda update really eliminated the possibility of creating websites that were thin. Solid data needs to be found throughout the website, but the meta-tags provide a cursory overview of what the Google spiders will experience once your entire site has been crawled.
The Main Purpose Of Google Meta Data
If you have ever read a newspaper article, or one in a magazine, it is likely that you have skimmed through the article. Very few people read entire articles. They will start with the headline, look at the sub headlines, and will often go directly to the final paragraph. Metadata is very similar to headlines and sub headlines. When the Google bots are able to see your meta-description, and then your meta-tags or keywords, they get the general gist of what the website is about. If those are in place, that can actually help you rank your website for specific keywords if they are included in that metadata. Subsequent to looking at this metadata, this will then help conform the way that the Google bots analyze your site. From that base perspective of wanting to rank for one or more keywords in your meta-tags, and based on your meta-description, they will apply their analysis of your entire site to what the metadata has provided for them.
How To Improve Your Potential For Top Listings
To summarize the previous point, metadata is designed to help you rank for specific keyword phrases. That’s why you have it in there. However, you can improve your chances of getting to the top of the search listings by adding additional keyword phrases to the content of your website. This is often referred to as LSI technology. Officially called latent semantic indexing, these are related keywords, ones that you will often find in any type of content where specific targeted keywords are found. If you can add these LSI keywords throughout your content, this will improve your chances of getting into top positions. There are several services, both free and paid, that can give you these types of keywords within seconds. All of this works in conjunction with that metadata that Google is looking for as they index your main website, as well as every page and post.
Now that you know what Google meta data means, and how it applies to ranking your website online, you should be ready to start improving upon your meta-tags and meta-description. By sprinkling in LSI keywords, you are also improving your chances of obtaining top positions. By having this information for the Google bots ready, you will start to see improvements in your website’s ranking online.
On-page SEO is easily one of the most important aspects of getting your website ranking high within the search engines. Without effective on-site SEO, you are not going to be able to achieve the kind of success that you are likely seeking within your SEO campaign. Below, we will discuss some of the different tips that you should be using to boost your on-page SEO efforts.
Top On-Page SEO Efforts:
1. Quality Content
One of the most important things that you want to focus on when you are looking to improve your website’s on-site SEO would be the content that you are putting out. You want to focus on putting out the highest quality content possible. The quality of the content that you are putting out can dictate the kind of rankings you are able to get from it. Your content should not only be original, but it should be high-quality and engage the reader. You want to publish content that is actually useful to your target reader.
2. Proper Page Titles And Descriptions
Another major thing that you need to do when you are looking to improve your on-site SEO would have to be optimizing your titles and descriptions. You want to try to optimize both your page titles and your descriptions because they will help search engine crawlers crawl your website in order to figure out what your website is truly about.
3. Image Optimization
Another major component that you should be focusing on when it comes to improving your on-site efforts would have to be your image optimization. You want to do everything possible to improve your images and how well they are able to rank themselves. Your images can play a big role in helping you drive more people to your website. By optimizing your image tags, you should be able to really maximize your on-site optimization. However, along with the tags, you want to optimize the overall size of the images as well to ensure that they are not going to slow down your website which can have a big impact on your rankings.
4. Internal Linking
Another thing that a lot of people tend to overlook when you are trying to get a website to rank as high as possible would be internal linking. Having a good amount and high-quality internal links are going to allow the search engines to know about other pages in your website that are relevant and it can help the crawlers to identify what the most important pages are. You typically want to have different authority pages on your website with much more comprehensive information that other smaller articles link back to.
Overall, there is a lot that you should be doing to get your website ranking as high as possible using on-site SEO efforts. Your on-site optimization is going to dictate how well your website is going to rank. Therefore, you want to place a focus on improving it as it can really help you drive your rankings much higher.